Visa Partners with China Foundation for Development of Financial Education

Founded in 1992, China Foundation for Development of Financial Education (CFDFE) is an NGO under the supervision of People's Bank of China, aiming to alleviate poverty through financial education.

In January 2013, Visa and CFDFE formed a strategic partnership to provide financial education to central and western China, and improve the level of financial literacy there. Only one year into its inception, Visa China's Financial Literacy Development Alliance Program was honored with three awards acknowledging the company's corporate social responsibility efforts in China: the Children's Book of the Year for Visa Inc.'s Practical Money Skills and Marvel's Avengers comic Saving the Day, the 2013 China Philanthropy Times Outstanding CSR Case Award and the 2013 China Corporate Best Program Award.

As part of the China Financial Literacy Development Alliance initiated by Visa, the partnership will see Visa and CFDFE investing expertise and resources in the Jinhui Project, a program designed to provide financial education and expand financial inclusion in impoverished areas in China. Over next two years, the Jinhui Project will teach basic personal finance knowledge around China with local workshops and the touring China Financial Literacy Visa Travelling Bus. In addition, Visa and CFDFE will set up the "Visa Rural Financial Education Innovation Award" to encourage active exploration of new forms of financial educations and inclusion.

Visa China's Financial Literacy Program Teaches Youth in Rural Areas

Visa's financial education programs extends to 30
different countries, but everything Visa does is different
in each market and each country. Jason Alderman, Visa's
Vice President of Global Financial Education, talks about
the cutting edge program in China to reach children in
the rural areas.

China Financial Literacy Carnival Roadshow

The Carnival

On May 21, 2015 the China Financial Literacy Carnival Roadshow launched at Chengdu Wuhou Elementary School in Sichuan Province, western China. It was the first-ever carnival tour in China with the financial literacy theme, which provided students with classes and games to help improve their financial knowledge. The carnival was supported by members of Visa's China Financial Literacy alliance, including the China Banking Regulatory Commission Public Education Service Center (CBRC PESC).

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China Youth Financial Literacy Workshop

Organized by the CBRC PESC and Visa, the workshop was attended by local financial institutions, education professionals and media to share the international and domestic trends and best practices of youth financial literacy. Visa's Vice President of Global Financial Education Jason Alderman delivered the opening remarks.

China Financial Literacy Visa Traveling Bus

For the third year, the bus hit the road in rural China to reach thousands of youth. Outfitted with computer stations where students can play Financial Football, the bus aims to boost the financial knowledge of youth all over China.

Financial Soccer

Visa Financial Football Experience Zone

Available to the public free of charge, the Visa Financial Football (aka Financial Soccer) Experience Zone is the first interactive financial education zone of its kind.

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China Youth Financial Soccer Tournament 2014

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Awards & Recognition

2013 Children's Book of the Year

The Institute of Financial Planners of Hong Kong (IFPHK) chose Visa Inc.'s Practical Money Skills and Marvel's Avengers Saving the Day comic for the award as part of its annual Financial Education Awards.

2013 China Philanthropy Times Outstanding CSR Case Award

Visa's China Financial Literacy Development Alliance Program was honored with the award for acknowledgement of the company's corporate social responsibility efforts in China.

2013 China Corporate Citizen Best Program Award

The 2013 award recognizes Visa's China Financial Literacy Development Alliance and acknowledges the company's efforts as a socially responsible corporate citizen in China.